Five Signs You Should Invest More in Social Media

top digital agencies in India

With the rise in competition, many businesses have started using social media to drive more traffic to their site and increase their search engine ranking. However, there are still so many people lagging behind and not using social media to their benefit. Several top digital agencies in India focus more on social media as it is the best way to reap great results for a business.

Undeniably social media has become more pervasive, therefore it is no longer a question whether a business should start with social media or not.

According to various top digital agencies in India, every business should invest more in social media now

Having said that, let’s dig into some signs which show that your business should start investing more in social media and how can you improve the flaws you have been making.

  1. Facebook Is the Only Platform You Use

Facebook is not the only social platform to achieve a social following. There are several other smart and fast networks such as Twitter, YouTube, Instagram, Pinterest and more, which are very beneficial for your business. Different social platforms have their own different advantages and benefits.

There is so much more to social media than just Facebook, so change your mentality that only Facebook can get you noticed by people. Albeit, Facebook is a very vital platform, but there are others which can also offer you several advantages.

  1. You Don’t Know About a Pinterest Pin

If you haven’t heard about it, then start investing some time in exploring different social media sites and get started on them. Discover new features and tools that social platforms have to offer for your businesses advantage and can enhance the visibility of your brand.

  1. Less Engagement from The Customers

If your posts receive no likes or your tweets never get retweeted, then there is something very wrong with the way you have been using social media. Make sure that your content reaches the targeted audience and is of utmost relevance to them.

  1. When You Post Less

Posting once in a week on social media is of no help. When you really want your business to be visible to a large number of people, then you should certainly stay up-to-the-minute with every social media network. The more you will update on your social media accounts, the more users will be able to view your products and services.

  1. When Social Media Terms Baffle You

If you don’t understand the word “Hashtag” then you surely need to research more and get going with social media networking sites.  Get familiar with the latest social media terminologies and use them to your best advantage.

Though so many businesses have started using social media yet they don’t completely understand the meaning of it. So, to use social media networks to your best advantage, you first need to analyze what you lack in and then start improving your flaws. Contact the top digital agencies in India to understand social media in a better way.

Rise of Social Media in E-Commerce

Introduction of E-Commerce

By Internet commerce, we mean the use of the global Internet for purchase and sale of goods, services, including service and support after sale.

Internet commerce brings some new technology and new capabilities to business, but the fundamental business problems are those that merchants have faced for hundred – even thousands – of years that is you must have something to sell, make it known to potential buyers, accept payment deliver the goods or services, and provide appropriate service after the sale. E-commerce is changing, more devices are being used to access the Internet, and people are accessing more platforms to help guide their purchase decisions.

Role of Social Media:

Social Commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services. Today, the area of social commerce has been expanded to include the range of social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising.

Social-Media-Impact-on-eCommerce-Stores

Some exciting stats related to E-Commerce:

  • Fifteen percent of students older than 13 with access to tablets have shopped on their devices while in school.
  • Seventy-one percent of social media users are more likely to purchase from brands they follow online.
  • Ninety-five percent of tablet shoppers who make a purchase with their devices do so at home.
  • Mobile commerce sales reached $4.7 billion in the second quarter of 2013, up 24% year-over-year.
  • U.S. e-commerce sales in 2012 accounted for 5.2 percent of total sales.
  • Tablet shoppers spend 54 percent more per online order than those on smartphones.
  • Fifty-nine percent of households with annual incomes of $200,000 or more have purchased products on their mobile devices while in-store.
  • Online comparison shopping sites attract 72 million monthly visitors.
  • In U.S. 58% of department store Websites are optimized for mobile devices.
  • In U.S 52% of consumers buy brands directly online

Prediction related to Social Media in E-Commerce

 Looking at the present influence of Social Media on E-Commerce industry following prediction for 2015 has been derived.

  • More M-Commerce than E-Commerce
  • 50% of web sales to occur via Social Media
  • Facebook to take 6.1% of E-Commerce Market
  • More than half of all web commerce will be directed by social media influence
  • China to be World’s largest E-Commerce market
  • Mobile commerce transactions will reach $3.2 trillion up from $1.5 trillion in 2013

Handle Social Media Brand Accounts Safely

Brands safety

The days are gone when social media sites were just meant for fun and hang out with friends. Now serious business is too being followed on these social accounts.

With migration of businesses and brands on social media, hackers have arrived too with all their strategies and trick to nail brands social media down. So keep safe your social media accounts if you are handling a big brand or even if it’s a small business as competitors may use this trick to ruin your business.

Big brand social profiles have been recently hacked and the major victims were McDonalds and Jeep. Hacking was used to take control of these brands social media accounts and circulate inappropriate posts and messages to millions of brand page followers.

Safeguard your social media accounts today by taking these preventive majors:

  • Take social media profiles and passwords seriously. Use any social media management tool like Hootsuite to give access to social media managers rather than giving them complete control over your social profiles.
  • Extra safety majors for Facebook page as it also related to your social advertising.
  • Involvement of your IT team from time to time on social media channels.
  • Use unified channels and centralize your social media accounts within a single system like Hootsuite again allowing your operations on Facebook, Twitter, Google+, LinkedIn, and rest from one secure zone.
  • Keep updating your social media profiles passwords regularly and last but not the least always choose stronger passwords with combination of alphanumeric and special characters.
  • Hire expert social media agency to award your social media marketing a boost and safeguard you by acknowledging all the issues at first level.

Social Ads – The Growing Future of Social Media Advertising

Social ads have impacted the entire business and advertising industry scenario in the quickest time than any other one. No other ad platform or option has caught fire like social advertising in past centuries.

The reason is simple and convincing citing the massive growth of internet and social media. Billions of users are spending their quality and maximum time over social networks making these social channels the eminent spot for advertising and promotion.

Social platforms are also making the growth of social ads by adding value and ease of use to it. Facebook alone has introduced 4 to 5 versions of Facebook ads that can be run without any help and with click of mouse. You just need few bucks to start advertising now on these social media networks.

Start your advertisement on social media if already not or your business is going to loose a great race and facility of current time.

At, Adbot – Social Marketing Agency, we are assisting in creating the best ads on social media as well as saving a great deal of your adverting budget.