3 Simple Techniques That Will Increase Your Social Media Content

Handling social media is not easy; it especially stands true for startups, run by fairly busy people who have a lot on their plate. Their highest priority isn’t posting on Twitter and check engagement levels on Facebook.

Social MediaWe all know, deep inside that social media is the key to online marketing. To be the best marketing agency, one cannot ignore social media.

Here are certain simple techniques to increase the social media content output:

    • Collect the write-ups and links as you go

Posting on social media is without a doubt is a significant aspect, at the same time finding content to post is a challenging part which is horrendously time-consuming as well. The amount of effort and time that you pour into searching and posting can be reduced easily.
The process of collecting the content to post is the key. You need a collection system, whenever you come across something exciting to post on social media, all you need to do is save it for future posting purposes.

    • Scheduling

When you incorporate a social media marketing schedule, you automatically reduce the time and effort essential throughout the day. Everything comes for a price; the characteristic advantage of social media is also its biggest disadvantage. It is true that you can keep your brand presence felt at all times, though this requires persistent output and daily effort. As quickly you build a brand name for yourself, if you don’t incorporate time and efforts into maintaining your online presence, it can shatter in no time.

    • Share your posts regularly

Here is another advice, share your content more than once. This is the ultimate hack for less efforts yet more content. Not everybody checks their account at the same time, so why not share the same thing twice or more?

These 3 simple techniques will definitely eradicate content requirement issues startups have.

Rise of Social Media in E-Commerce

Introduction of E-Commerce

By Internet commerce, we mean the use of the global Internet for purchase and sale of goods, services, including service and support after sale.

Internet commerce brings some new technology and new capabilities to business, but the fundamental business problems are those that merchants have faced for hundred – even thousands – of years that is you must have something to sell, make it known to potential buyers, accept payment deliver the goods or services, and provide appropriate service after the sale. E-commerce is changing, more devices are being used to access the Internet, and people are accessing more platforms to help guide their purchase decisions.

Role of Social Media:

Social Commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services. Today, the area of social commerce has been expanded to include the range of social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising.

Social-Media-Impact-on-eCommerce-Stores

Some exciting stats related to E-Commerce:

  • Fifteen percent of students older than 13 with access to tablets have shopped on their devices while in school.
  • Seventy-one percent of social media users are more likely to purchase from brands they follow online.
  • Ninety-five percent of tablet shoppers who make a purchase with their devices do so at home.
  • Mobile commerce sales reached $4.7 billion in the second quarter of 2013, up 24% year-over-year.
  • U.S. e-commerce sales in 2012 accounted for 5.2 percent of total sales.
  • Tablet shoppers spend 54 percent more per online order than those on smartphones.
  • Fifty-nine percent of households with annual incomes of $200,000 or more have purchased products on their mobile devices while in-store.
  • Online comparison shopping sites attract 72 million monthly visitors.
  • In U.S. 58% of department store Websites are optimized for mobile devices.
  • In U.S 52% of consumers buy brands directly online

Prediction related to Social Media in E-Commerce

 Looking at the present influence of Social Media on E-Commerce industry following prediction for 2015 has been derived.

  • More M-Commerce than E-Commerce
  • 50% of web sales to occur via Social Media
  • Facebook to take 6.1% of E-Commerce Market
  • More than half of all web commerce will be directed by social media influence
  • China to be World’s largest E-Commerce market
  • Mobile commerce transactions will reach $3.2 trillion up from $1.5 trillion in 2013

Handle Social Media Brand Accounts Safely

Brands safety

The days are gone when social media sites were just meant for fun and hang out with friends. Now serious business is too being followed on these social accounts.

With migration of businesses and brands on social media, hackers have arrived too with all their strategies and trick to nail brands social media down. So keep safe your social media accounts if you are handling a big brand or even if it’s a small business as competitors may use this trick to ruin your business.

Big brand social profiles have been recently hacked and the major victims were McDonalds and Jeep. Hacking was used to take control of these brands social media accounts and circulate inappropriate posts and messages to millions of brand page followers.

Safeguard your social media accounts today by taking these preventive majors:

  • Take social media profiles and passwords seriously. Use any social media management tool like Hootsuite to give access to social media managers rather than giving them complete control over your social profiles.
  • Extra safety majors for Facebook page as it also related to your social advertising.
  • Involvement of your IT team from time to time on social media channels.
  • Use unified channels and centralize your social media accounts within a single system like Hootsuite again allowing your operations on Facebook, Twitter, Google+, LinkedIn, and rest from one secure zone.
  • Keep updating your social media profiles passwords regularly and last but not the least always choose stronger passwords with combination of alphanumeric and special characters.
  • Hire expert social media agency to award your social media marketing a boost and safeguard you by acknowledging all the issues at first level.