Earlier in SEO, content has to have the right keywords, at the right place, in the right number, in order to increase ranking on Google. However, thanks to the Google algorithm update that has become smarter about clearing pages stuffed with keywords and links, there’s more focus on good stories now.
In addition to creating a compelling story, here are a few things you can do on the back end to increase your content’s ranking on search engines, as suggested by SEO companies in India.
- Explore Google Analytics
Google analytics is something that helps you create good content that drives in more traffic, build customer holding and generates more leads. Google Analytics will give you age, gender, location, browsing preferences (desktop or mobile), and behavior information, such as what visitors viewed and shared. You can consider this information when creating landing pages and/or sales copy targeted to a specific audience.
- Create A-double-plus content
You can write on any topic, but your content should be more informative, more comprehensive and more researched than the rest. Give your article a new angle and make it more entertaining. In short, your content should be so good that people want to link it and share it.
- Pair content with social media
Undoubtedly, social media brings more exposure to your content, which naturally leads to more links, shares, likes, retweets and more. Smart search engines notice these hints and reward accordingly.
- Create a landing page
If you’ve made a great white paper on the latest advancements, give it a landing page optimized for SEO. You must include relevant keywords. When viewers bookmark your page, it will generate long term traffic and you’ll get the bonus of email addresses for follow ups.
With some back end research, you can create good content and naturally bring more traffic to your content, making it SEO-friendly. For any further assistance you can call the best SEO services company in India.