How to Naturally Create SEO-Friendly Content?

SEO-Friendly Content

Earlier in SEO, content has to have the right keywords, at the right place, in the right number, in order to increase ranking on Google. However, thanks to the Google algorithm update that has become smarter about clearing pages stuffed with keywords and links, there’s more focus on good stories now.

In addition to creating a compelling story, here are a few things you can do on the back end to increase your content’s ranking on search engines, as suggested by SEO companies in India.

  1. Explore Google Analytics

Google analytics is something that helps you create good content that drives in more traffic, build customer holding and generates more leads. Google Analytics will give you age, gender, location, browsing preferences (desktop or mobile), and behavior information, such as what visitors viewed and shared.  You can consider this information when creating landing pages and/or sales copy targeted to a specific audience.

  1. Create A-double-plus content

You can write on any topic, but your content should be more informative, more comprehensive and more researched than the rest.  Give your article a new angle and make it more entertaining. In short, your content should be so good that people want to link it and share it.

  1. Pair content with social media

Undoubtedly, social media brings more exposure to your content, which naturally leads to more links, shares, likes, retweets and more.  Smart search engines notice these hints and reward accordingly.

  1. Create a landing page

If you’ve made a great white paper on the latest advancements, give it a landing page optimized for SEO. You must include relevant keywords. When viewers bookmark your page, it will generate long term traffic and you’ll get the bonus of email addresses for follow ups.

With some back end research, you can create good content and naturally bring more traffic to your content, making it SEO-friendly. For any further assistance you can call the best SEO services company in India.

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Local Site Optimization: The 2015 Guide

Local Site OptimizationWhat does the best SEO Company has to say about local sites for better ranking? We have compiled a list of things to check if you own a local business. This list is more valid for 2015 and can serve you as a handy guide for local site promotions.

Local Meta Local titleLocal Meta Local title

It is necessary to put Meta tags and title tags to every page of your site. For local businesses, using these two you tell the search engines and also the visitor about your business and your location. Generally, businesses do actually follow this but only for home page and forget it totally for inner pages.

Meta descriptions, which form the snippet, should also have local keywords to tell the searcher that you are near him.

Google+ Local Business PageGoogle+ Local Business Page

Local SEO is not complete without the Google+ local business profile. If done properly, expect your business to show up as a local listing on Google Maps on page one. In fact, if you don’t have a website, you can still prosper with a properly optimized Google+ local listing.

Semantic Local Keywords

If your aim is to rank locally, your content should be along similar lines. As Google is more about semantic searches, insert long tail keywords in your content, optimized locally.
Blog With local semantic keywords

Instead of a general blog, make sure that your blog is offering value to the local inhabitants on your target area. For example, when you are a car mechanic at San Jose, make sure your blog topic is, common car troubles in San Jose, or similar.

Rich Media

When you are adding media, photos and images and videos, make sure they are relevant locally. If you own a diner, some of your local cuisine and dishes can be nice images and a preparation of a local delicacy can be your ideal video.

Backlinks from Local Sites

You can look for local listing sites or govt. portals where you can enlist your site. These sites are generally authoritative and the backlinks are valued. You can create your own page on these sites and write more about your business.

Of course, if you want more after doing these basic things, or you simply don’t have time to tinker with these, hand the site over to a best SEO company in India. Who will do what is needed and you can concentrate on a thing which is more important, your business.

How to find the best SEO services company?

Finding a SEO Services Company is the same as finding any other services provider; it is not a tough task if you are looking in the right places. There are innumerable SEO service providers present; the question is how will you select the one which suits your requirements?

SEO Services

Here are some points you should keep in mind when choosing a SEO company:

Take a look at their previous achievements – Have they been in the business for a long time? Who all have they provided services before? Make sure the company comes with ample pertinent experience to handle your website. Going through their portfolio and the projects that they have worked on earlier, will provide you clear picture, as to whether the company in competent or not.

How is the company’s own website – If there is any experience and zeal to work, it will show. Check whether their own website is without flaws or not. Does the website provide required information about the company? You need to observe very closely as this will provide you with proof that they are experienced and can handle your project with ease.

Ask for case studies of successful ventures–Ask the company in question to provide detailed study of the successful projects they have taken up earlier. Moreover, a detailed case study will provide information about how they worked on a website, and whether they helped their clients reach the target they were targeting for. You can even do a search yourself to know how their earlier clients feature on the search engines.

Packages Offered – What all service packages do they offer? Are these packages comprehensive enough? Choose the packages according to your needs, the monthly packages and per project packages are most common. Go through all the services that are provided in the package and verify if it is value for money.

These simple steps will help you find the best SEO services provider.

How Google Is Changing the SEO Scenario

Google Changing The SEO Scenario

Earlier, Search engine optimization was considered to be an expert knowledge of how to mold Google’s page ranking with smart, secretive tactics. Now the SEO scenario has changed completely and keeps on changing all the more it is evolving. SEO in today’s world has become a multidimensional discipline that reflects ingenious trickery. Moreover, it has become more important than ever for online marketers.

Google has expedited and augmented this transformation by changing the rules of the game so that it is not easy to crack through. So how is SEO evolving, and what is Google’s plan? What can online-marketers expect of the SEO scenario in the future by closely observing Google’s present pattern of changes?Google and SEO Scenario

In recent years, people’s perception of search-engine optimization has shifted. Link-building, keywords and PageRank are not as prominent now as they used to be. In its place, we are discussing branding and content strategy. However, it should not come as a surprise as branding and content marketing has always been a part of inbound marketing. SEO Services in India have seen a major change and shift from traditional ways of performing SEO.

Google’s preemptive launch of Penguin and Panda algorithm updates sent a clear message to marketing professionals: Google will not tolerate any more manipulative tactics or low-quality content in its search results. In present scenario, content is the king, if your content is fresh and unique there is no way you can’t succeed. On the other hand, if your content quality is low you will face Google’s wrath and will be brought down so hard that you will learn your lesson.

What is the result? A tactical, quality content strategy became the only option to attain visibility in search results. The online-marketers have to play by the rules now they can’t manipulate the search results.