Every business needs advertisement to create awareness in the market and in this sense Google is one of the most commonly used search engine to advertise your products. Through Google Ad-sense, it is quite easy and affordable to promote your business online as Google Ad-sense allows publishers to serve automatic text, image, video, or communicating media advertisements that are targeted to site content and spectators. Google charges for its services on either a per-click or per-impression basis.Google works on its Internet search technology to serve advertisements based on many factors. Any business entity, which wants to advertise through Google, can join Google Ad Words. Ad-sense provides services that focus on generating and placing banner ads on different websites, as advertisements are quite pushy.
Ad-sense can be classified under :
The content-based advertisements can be targeted (click or impression) for interest or context.The ads can be simple text, image (simple or animated) flash, video, etc. it depends upon users to use text or multimedia ads or both them.
It allows website owners to room “Google Custom Search boxes” on their websites.
Mobile Content Ad-sense
It allows publishers to make incomes from their “mobile websites” using targeted Google advertisements.
Ad-sense for domains permits ads to be placed on undeveloped domain names. Through this domain name owners can establish domain names that are not in use.
Ad-sense for Video
Ad-sense for video allows publishers with video content to produce income from ad placements through Google’s extensive advertising network including popular YouTube videos.