Google Advertisements to Increase Popularity of your Business…

Every business needs advertisement to create awareness in the market and in this sense Google is one of the most commonly used search engine to advertise your products. Through Google Ad-sense, it is quite easy and affordable to promote your business online as Google Ad-sense allows publishers to serve automatic text, image, video, or communicating media advertisements that are targeted to site content and spectators. Google charges for its services on either a per-click or per-impression basis.Google works on its Internet search technology to serve advertisements based on many factors. Any business entity, which wants to advertise through Google, can join Google Ad Words. Ad-sense provides services that focus on generating and placing banner ads on different websites, as advertisements are quite pushy.

Ad-sense can be classified under :

Content Ad-sense

The content-based advertisements can be targeted (click or impression) for interest or context.The ads can be simple text, image (simple or animated) flash, video, etc. it depends upon users to use text or multimedia ads or both them.

Search Ad-sense

It allows website owners to room “Google Custom Search boxes” on their websites.

Mobile Content Ad-sense

It allows publishers to make incomes from their “mobile websites” using targeted Google advertisements.

Domains Ad-sense

Ad-sense for domains permits ads to be placed on undeveloped domain names. Through this domain name owners can establish domain names that are not in use.

Ad-sense for Video

Ad-sense for video allows publishers with video content to produce income from ad placements through Google’s extensive advertising network including popular YouTube videos.Image


Facebook Video Ads – Are You Ready!

facebook video ads

Facebook shareholders have everything to be cheerful about the new Facebook video ads. Stanley Morgan says Facebook might start getting $1 billion in 2014 alone, and they are yet to roll out! However unhappy the Facebook users might be of having advertisements inserted in their news feed!

This amount if 1% of all television advertisements spending in the USA. By 2020, the company is expected to earn $6.5 billion, according to Morgan Stanley.

Analysts  Scott Devitt, Jordan Monahan and John Egbert has composed this report basing on sources like Bloomberg, the financial times and others. In accordance with other Facebook users, experts and reviewers, the researchers also confirm that the Facebook video ads will be rolled out later this year. They further predicted that the feature is to remain exclusive to USA till most of 2014.

Europe should come under it by late 2014 while Asia and rest of the world to get it by 2015 and 2016 respectively.

The company will not force the video on the users however as there will be options to scroll past it. The ads will open with sound muted as default option and when the sound is turned on, the ad will replay from the beginning. The length is predicted to be of 15 seconds. The cost, however, is maintained low and the advertising companies will need to pay $20 or so on CPM basis.

Facebook Advertising has shown incredible growth in recent years in the ad revenues. In Q2, 2013 Facebook reported a $1.6 billion as total revenue, up from $1 billion of Q2, 2012. That is a 60% increment. Facebook shares has also climbed a lot and a 45% growth has been reported since the Q2 score sheet was out.

Facebook is not alone in this race to win the video ad revenue incurring. Popular video sharing site, YouTube, is expected to win $4 billion from the ads they display. This figure is to reach $20 billion in 2020 which is three times of that of Facebook in 2020. It would also be 17% of total TV advertisement spending in the USA in that year.