Why and How Your Facebook campaign might fail?

Facebook ad campaign

Facebook has emerged as a leading choice for brands and companies as an online advertising medium. However, there are many reasons why and how a Facebook ad campaign might fail. In this article, we have discussed those problems and the remedies.

Facebook audienceFacebook recently crossed 1 billion registered user marks and obviously is the biggest social networking portal in the world. Due to this wide user base, brands have started to treat this as a golden opportunity to advertise their products and are spending considerable amount of time, money and energy to design and implement ad campaigns which are designed especially for Facebook. Not each one of those campaigns is being a success. If you are one of the Facebook advertising agencies which have designed and launched especial ads for Facebook and yet failed to reach the anticipated result, we are hereby going to describe why you failed and how you can possibly fix your mistakes.

Facebook gives a really small area to the advertisers to cram their total message into. With only 90 characters allowed, they must deliver the unique selling proposition (USP) across and insert a call to action within only 90 characters. But, people, while delivering the USP often forgets to introduce a call to action, and lives under the misunderstanding that viewer will click on the ad to get more information about it. This is not always true. Thus, never forget to insert a clear call to action while creating a Facebook ad.

Facebook Killer Ads

Facebook wants the ads to be targeted very properly and thus they give many options while the ad is being created. Choosing a wrong option here can make the ad to be displayed to very different viewers than originally intended. There are options of a marketplace ad versus a premium ad. Please remember, marketplace ads are the budget Facebook ads and yet reach out to maximum number of people. If you are looking to get more likes for your business, this is the ad type to be used. However, if you are looking to sell a product or service you should opt for premium ads. If you are really unsure about which type of ads you need, forget not to use the excellent tutorials which Facebook offers.

Lastly, today when every business can reach out to almost every potential customer, thanks to the internet, there is the need to offer something extra. When shopping online, people always look for discounts or free products. If you cannot include a discount or freebie with your offer, there is a high possibility that your ads will be ignored and the viewer will prefer the ad by your competitor.  You can offer exclusive add-on products to those who click on your ads.


Facebook Video Ads – Are You Ready!

facebook video ads

Facebook shareholders have everything to be cheerful about the new Facebook video ads. Stanley Morgan says Facebook might start getting $1 billion in 2014 alone, and they are yet to roll out! However unhappy the Facebook users might be of having advertisements inserted in their news feed!

This amount if 1% of all television advertisements spending in the USA. By 2020, the company is expected to earn $6.5 billion, according to Morgan Stanley.

Analysts  Scott Devitt, Jordan Monahan and John Egbert has composed this report basing on sources like Bloomberg, the financial times and others. In accordance with other Facebook users, experts and reviewers, the researchers also confirm that the Facebook video ads will be rolled out later this year. They further predicted that the feature is to remain exclusive to USA till most of 2014.

Europe should come under it by late 2014 while Asia and rest of the world to get it by 2015 and 2016 respectively.

The company will not force the video on the users however as there will be options to scroll past it. The ads will open with sound muted as default option and when the sound is turned on, the ad will replay from the beginning. The length is predicted to be of 15 seconds. The cost, however, is maintained low and the advertising companies will need to pay $20 or so on CPM basis.

Facebook Advertising has shown incredible growth in recent years in the ad revenues. In Q2, 2013 Facebook reported a $1.6 billion as total revenue, up from $1 billion of Q2, 2012. That is a 60% increment. Facebook shares has also climbed a lot and a 45% growth has been reported since the Q2 score sheet was out.

Facebook is not alone in this race to win the video ad revenue incurring. Popular video sharing site, YouTube, is expected to win $4 billion from the ads they display. This figure is to reach $20 billion in 2020 which is three times of that of Facebook in 2020. It would also be 17% of total TV advertisement spending in the USA in that year.

5 Things You Must Know Before Launching Facebook Ads

Facebook advertising

If you are recently planning to launch a Facebook page for your company, then you must keep on reading this. Facebook presently has 1 billion users and no wonder advertising to this crowd has its benefits.   However, before you plunge wholeheartedly, some words of caution.

  1. Create Facebook Page: First of all, create a Facebook page which is a must. You can not effectively use Facebook ads until you create this page. This should be your logical first step.
  2.  You must decide your advertising budget before you launch your first campaign. This depends on how much a customer worth to you. This calculation isn’t really Facebook related but has more to do with your business and customers.  If you haven’t calculated it before, it involves no rocket science. Calculate a few things, how much profit you make from a customer per year, how long do they generally stay with you, how much you need to spend to catch a client. Deduct the acquisition and retention cost from the profit and a percent of that cost is for your Facebook campaign.
  3. If you have a running business, there is a high chance that you are already doing some advertising for your service or products. You also know how much you need to spend to attract one customer who actually buys from you. This data will be another metrics which will help you to know the success of the Facebook campaign.
  4. Decide The correct ad type: It would be puzzling for you if you don’t know the Facebook ad manager terminologies like CPC, CPA and CPM. All you need too know is whether you need Facebook ‘Like’ for your Facebook page or want the viewers to read your recent posts. You need to understand this terminologies only when you are negotiating advanced pricing. Do you want to pay Facebook for showing your ad or when a certain action has been performed? You can also let Facebook decide this if you are unsure.
  5. Select Proper Interest Targeting: Interest targeting is a unique feature which Facebook rivals, such as Google, lack. It is unique because you can target users based on interests which they have expressed during conversations with friendFacebook advertising toolss.

If you have a website selling cook books, you would probably want to target home-makers, housewives. You would also love to target those who are learning cookery as a profession but you wouldn’t target people who love fast food as they have very little chance of cooking by themselves.

Facebook offers hundreds and thousands of interest groups and it is possible to target every interest group using this unique feature. Moreover contact Adbot India for performing Facebook advertising.

Handle Social Media Brand Accounts Safely

Brands safety

The days are gone when social media sites were just meant for fun and hang out with friends. Now serious business is too being followed on these social accounts.

With migration of businesses and brands on social media, hackers have arrived too with all their strategies and trick to nail brands social media down. So keep safe your social media accounts if you are handling a big brand or even if it’s a small business as competitors may use this trick to ruin your business.

Big brand social profiles have been recently hacked and the major victims were McDonalds and Jeep. Hacking was used to take control of these brands social media accounts and circulate inappropriate posts and messages to millions of brand page followers.

Safeguard your social media accounts today by taking these preventive majors:

  • Take social media profiles and passwords seriously. Use any social media management tool like Hootsuite to give access to social media managers rather than giving them complete control over your social profiles.
  • Extra safety majors for Facebook page as it also related to your social advertising.
  • Involvement of your IT team from time to time on social media channels.
  • Use unified channels and centralize your social media accounts within a single system like Hootsuite again allowing your operations on Facebook, Twitter, Google+, LinkedIn, and rest from one secure zone.
  • Keep updating your social media profiles passwords regularly and last but not the least always choose stronger passwords with combination of alphanumeric and special characters.
  • Hire expert social media agency to award your social media marketing a boost and safeguard you by acknowledging all the issues at first level.