How Facebook Ads are Helping in Small Business Expansion?

Facebook Advertising

Small businesses have always found a hard hand in their promotion. Advertising – the term remained an expensive touch stone for these small business owners.

However, business promotion and expansion is a word that tempts everyone having a business dream no matters it’s small or big. Not to mention, business expansion is an endless effort and so the associated cost or say Advertising.

This is the fact why small business segment refrain from high cost advertising as this cost is endless and many of them are even not in a situation to bear that cost as they are busy in battling with the business operation cost.

Facebook Advertising a Boon to Small Businesses

Facebook Advertising Gives a Break to Traditional High Cost Advertising

No one has ever envisaged the emerging of Facebook as a vital media and advertising platform. But it’s a fact now with billions of ad spending on Facebook from all over the world. From large advertisers to small business owners and the horde is expanding to start-ups with low budget.

Facebook Ads

The spending figures and growing trust is emboldening the competency of Facebook as a robust advertising platform, though Facebook has faced a phase when large spenders like Microsoft pose distrust in pouring further advertising budget on Facebook and credited their quarterly loss to Facebook.

Facebook is providing a simple to use advertising platform and in many cases you just have to select money every ting else will be done through Facebook if you have a page and you are wise enough to update it regularly.

Facebook is offering more targeting fields to penetrate the right audience segment of your product or services. However, Facebook is suggested to use for branding effort more as sales conversion ROI is going to be 30%-60% only and rest you have to consider as branding effort. Similar the case with product and services as products seem to be more conversion oriented on Facebook as users easily diverted to your product page and place their order right away.

With all these easy and on-the-go advertising options on Facebook it is leading as a major platform for small businesses with a zeal to promote their services/products and dream of the business expansion.

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FACEBOOK PREDICTS WHEN YOU ARE GOING TO CHANGE YOUR RELATIONSHIP STATUS

Facebook released new findings on Valentine’s Day that tells when two people are about to change their relationship status to “in a relationship.” In about 3 months or roughly 100 days before a couple updates their status to make their relationship official on Facebook, Facebook monitors a steady increase in the number of posts posted on each other’s Facebook timeline.

It turns out that if two people have been” Facebook official” for more than three or more months, they are likely in it for the long haul. Initially Facebook only looked at couples who declared a specific anniversary date and not only those who changed their relationship status between April11, 2010 and Oct 21, 2013 and remained “single” 100 days before and “in a relationship” 100 days after that date.

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Facebook looked at words expressing positive emotions – such as “love” , “nice” and “happy” – compared to ones with negative emotions (“hate” , “hurt” and “bad”) to predict the status of two people. The study focused exclusively on relationships that have lasted at least three months and whose members are at least 23 years old. The study excluded those people who had their status as “married”. Here is a graph showing the probability of a relationship surviving to certain duration for relationships lasting three months or longer.

The study also looked at people who broke up, and they found out that relationships are most likely to end in summers as compared to winter and other seasons. Reason behind that may be the academic calendar year, which draws people away from current lovers and to other lovers or flings. All this study leads to predicting the relationship status of two people which if you look at it is just common sense but needs a lot of hard work.

Now Find Out: How to Use Social Media for Trend Research?

Facebook Video Ads – Are You Ready!

facebook video ads

Facebook shareholders have everything to be cheerful about the new Facebook video ads. Stanley Morgan says Facebook might start getting $1 billion in 2014 alone, and they are yet to roll out! However unhappy the Facebook users might be of having advertisements inserted in their news feed!

This amount if 1% of all television advertisements spending in the USA. By 2020, the company is expected to earn $6.5 billion, according to Morgan Stanley.

Analysts  Scott Devitt, Jordan Monahan and John Egbert has composed this report basing on sources like Bloomberg, the financial times and others. In accordance with other Facebook users, experts and reviewers, the researchers also confirm that the Facebook video ads will be rolled out later this year. They further predicted that the feature is to remain exclusive to USA till most of 2014.

Europe should come under it by late 2014 while Asia and rest of the world to get it by 2015 and 2016 respectively.

The company will not force the video on the users however as there will be options to scroll past it. The ads will open with sound muted as default option and when the sound is turned on, the ad will replay from the beginning. The length is predicted to be of 15 seconds. The cost, however, is maintained low and the advertising companies will need to pay $20 or so on CPM basis.

Facebook Advertising has shown incredible growth in recent years in the ad revenues. In Q2, 2013 Facebook reported a $1.6 billion as total revenue, up from $1 billion of Q2, 2012. That is a 60% increment. Facebook shares has also climbed a lot and a 45% growth has been reported since the Q2 score sheet was out.

Facebook is not alone in this race to win the video ad revenue incurring. Popular video sharing site, YouTube, is expected to win $4 billion from the ads they display. This figure is to reach $20 billion in 2020 which is three times of that of Facebook in 2020. It would also be 17% of total TV advertisement spending in the USA in that year.

5 Things You Must Know Before Launching Facebook Ads

Facebook advertising

If you are recently planning to launch a Facebook page for your company, then you must keep on reading this. Facebook presently has 1 billion users and no wonder advertising to this crowd has its benefits.   However, before you plunge wholeheartedly, some words of caution.

  1. Create Facebook Page: First of all, create a Facebook page which is a must. You can not effectively use Facebook ads until you create this page. This should be your logical first step.
  2.  You must decide your advertising budget before you launch your first campaign. This depends on how much a customer worth to you. This calculation isn’t really Facebook related but has more to do with your business and customers.  If you haven’t calculated it before, it involves no rocket science. Calculate a few things, how much profit you make from a customer per year, how long do they generally stay with you, how much you need to spend to catch a client. Deduct the acquisition and retention cost from the profit and a percent of that cost is for your Facebook campaign.
  3. If you have a running business, there is a high chance that you are already doing some advertising for your service or products. You also know how much you need to spend to attract one customer who actually buys from you. This data will be another metrics which will help you to know the success of the Facebook campaign.
  4. Decide The correct ad type: It would be puzzling for you if you don’t know the Facebook ad manager terminologies like CPC, CPA and CPM. All you need too know is whether you need Facebook ‘Like’ for your Facebook page or want the viewers to read your recent posts. You need to understand this terminologies only when you are negotiating advanced pricing. Do you want to pay Facebook for showing your ad or when a certain action has been performed? You can also let Facebook decide this if you are unsure.
  5. Select Proper Interest Targeting: Interest targeting is a unique feature which Facebook rivals, such as Google, lack. It is unique because you can target users based on interests which they have expressed during conversations with friendFacebook advertising toolss.

If you have a website selling cook books, you would probably want to target home-makers, housewives. You would also love to target those who are learning cookery as a profession but you wouldn’t target people who love fast food as they have very little chance of cooking by themselves.

Facebook offers hundreds and thousands of interest groups and it is possible to target every interest group using this unique feature. Moreover contact Adbot India for performing Facebook advertising.