3 Guidelines to Successfully Execute Change in Your Marketing

The only thing constant in marketing is change. The algorithms and practices in the sphere of digital marketing keep changing and evolving for the better. However, it is very challenging to work in such an environment. A digital marketing agency helps improving an organization through well-planned and well-implemented projects, using proven change management approach that ensures greater success.

digital marketing agency

Several Newer social media platforms like Snapchat and more have made a striking entry in the world of social media. Ad blockers and other tool are rising quickly in the market.

These are clear indicators that advertising has experienced one of the greatest shifts in the industry in the times gone by and are still undergoing changes.

A digital marketing agency understands the ever-changing nature of marketing and comes out with different ways to deal with it. Below mentioned are some key practices that will help you work in an ever-changing industry.

Broaden Your Focus

digital marketing agency

Make sure that you focus on a bigger picture rather than focusing on just short term longs. It’s vital to pay attention to how your strategy will work and impact your business as a whole. While considering every aspect of your company, you can plan out a great strategy and set the right goals. Incorporate new marketing ideas in your approach to make more effective and appropriate. This way you can deal with the change.

Remove Limitations

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Another important step is to get ready to tackle change by removing all kinds of restrictions that prevent you from making changes in your strategy. If you are unable to adapt to changes quickly, you’ll fall behind your competitor. So, you need to stay at par with the change every minute.

Keep Track Of the Trends

Trends

Any marketer, who wants to be successful in dealing with the change, should be willing to take time out to monitor the latest trends of the industry. Tracking Twitter and other such platforms will help you identify the trending topics.

The marketing world will change persistently, so don’t get left behind the competition, stay at par with everything by simply being flexible and adaptable. Follow the trends and remove any restrictions that keep you from evolving your marketing strategy. You can call a digital marketing agency for any other assistance.

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Five Signs You Should Invest More in Social Media

top digital agencies in India

With the rise in competition, many businesses have started using social media to drive more traffic to their site and increase their search engine ranking. However, there are still so many people lagging behind and not using social media to their benefit. Several top digital agencies in India focus more on social media as it is the best way to reap great results for a business.

Undeniably social media has become more pervasive, therefore it is no longer a question whether a business should start with social media or not.

According to various top digital agencies in India, every business should invest more in social media now

Having said that, let’s dig into some signs which show that your business should start investing more in social media and how can you improve the flaws you have been making.

  1. Facebook Is the Only Platform You Use

Facebook is not the only social platform to achieve a social following. There are several other smart and fast networks such as Twitter, YouTube, Instagram, Pinterest and more, which are very beneficial for your business. Different social platforms have their own different advantages and benefits.

There is so much more to social media than just Facebook, so change your mentality that only Facebook can get you noticed by people. Albeit, Facebook is a very vital platform, but there are others which can also offer you several advantages.

  1. You Don’t Know About a Pinterest Pin

If you haven’t heard about it, then start investing some time in exploring different social media sites and get started on them. Discover new features and tools that social platforms have to offer for your businesses advantage and can enhance the visibility of your brand.

  1. Less Engagement from The Customers

If your posts receive no likes or your tweets never get retweeted, then there is something very wrong with the way you have been using social media. Make sure that your content reaches the targeted audience and is of utmost relevance to them.

  1. When You Post Less

Posting once in a week on social media is of no help. When you really want your business to be visible to a large number of people, then you should certainly stay up-to-the-minute with every social media network. The more you will update on your social media accounts, the more users will be able to view your products and services.

  1. When Social Media Terms Baffle You

If you don’t understand the word “Hashtag” then you surely need to research more and get going with social media networking sites.  Get familiar with the latest social media terminologies and use them to your best advantage.

Though so many businesses have started using social media yet they don’t completely understand the meaning of it. So, to use social media networks to your best advantage, you first need to analyze what you lack in and then start improving your flaws. Contact the top digital agencies in India to understand social media in a better way.

3 Simple Techniques That Will Increase Your Social Media Content

Handling social media is not easy; it especially stands true for startups, run by fairly busy people who have a lot on their plate. Their highest priority isn’t posting on Twitter and check engagement levels on Facebook.

Social MediaWe all know, deep inside that social media is the key to online marketing. To be the best marketing agency, one cannot ignore social media.

Here are certain simple techniques to increase the social media content output:

    • Collect the write-ups and links as you go

Posting on social media is without a doubt is a significant aspect, at the same time finding content to post is a challenging part which is horrendously time-consuming as well. The amount of effort and time that you pour into searching and posting can be reduced easily.
The process of collecting the content to post is the key. You need a collection system, whenever you come across something exciting to post on social media, all you need to do is save it for future posting purposes.

    • Scheduling

When you incorporate a social media marketing schedule, you automatically reduce the time and effort essential throughout the day. Everything comes for a price; the characteristic advantage of social media is also its biggest disadvantage. It is true that you can keep your brand presence felt at all times, though this requires persistent output and daily effort. As quickly you build a brand name for yourself, if you don’t incorporate time and efforts into maintaining your online presence, it can shatter in no time.

    • Share your posts regularly

Here is another advice, share your content more than once. This is the ultimate hack for less efforts yet more content. Not everybody checks their account at the same time, so why not share the same thing twice or more?

These 3 simple techniques will definitely eradicate content requirement issues startups have.

Some Benefits of Digital Marketing for Businesses

In the recent years, I feel that internet marketing has gained prominence and become absolutely essential for businesses. Being in the field of digital marketing I’ve realized that internet marketing influences the way consumers make purchasing decisions. Studies suggest that growing numbers of consumers use social media and research on mobile internet to carry out initial price and product research before working out a final decision. Furthermore, internet marketing empowers you to build long lasting relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.

Digital Marketing Solution

REACH

By availing the facilities provided by the digital marketing agency, you can overcome barriers of distance, you can market anywhere in the country or the world. It enables you to sell your goods in any part of the country without setting up local outlets, widening your target market simultaneously. Moreover, internet marketing would never let you reach go down; it will help you to make a name for yourself.

CONVENIENCE

Internet marketing empowers you to be prepared for business around the clock without worrying about store opening hours or overtime payments to staff. This is what I like most about internet marketing, you can manage your marketing strategies from anywhere anytime around the globe. In addition, it is a win-win situation for you as well as for your customers as offering your products on the internet is convenient for both.

RELATIONSHIPS

Where there is marketing there is trust and relationships. The internet provides an opportunity for building relationships with customers and firming up customer retention levels. By carefully tracking the web pages and product information that prospects visit regularly, you can make targeted offers that reflect their interests. When a customer purchases a product from your online store, you can take a step in the right direction by sending a follow-up email to confirm the transaction and expressing your gratitude towards the customer.

How Facebook Ads are Helping in Small Business Expansion?

Facebook Advertising

Small businesses have always found a hard hand in their promotion. Advertising – the term remained an expensive touch stone for these small business owners.

However, business promotion and expansion is a word that tempts everyone having a business dream no matters it’s small or big. Not to mention, business expansion is an endless effort and so the associated cost or say Advertising.

This is the fact why small business segment refrain from high cost advertising as this cost is endless and many of them are even not in a situation to bear that cost as they are busy in battling with the business operation cost.

Facebook Advertising a Boon to Small Businesses

Facebook Advertising Gives a Break to Traditional High Cost Advertising

No one has ever envisaged the emerging of Facebook as a vital media and advertising platform. But it’s a fact now with billions of ad spending on Facebook from all over the world. From large advertisers to small business owners and the horde is expanding to start-ups with low budget.

Facebook Ads

The spending figures and growing trust is emboldening the competency of Facebook as a robust advertising platform, though Facebook has faced a phase when large spenders like Microsoft pose distrust in pouring further advertising budget on Facebook and credited their quarterly loss to Facebook.

Facebook is providing a simple to use advertising platform and in many cases you just have to select money every ting else will be done through Facebook if you have a page and you are wise enough to update it regularly.

Facebook is offering more targeting fields to penetrate the right audience segment of your product or services. However, Facebook is suggested to use for branding effort more as sales conversion ROI is going to be 30%-60% only and rest you have to consider as branding effort. Similar the case with product and services as products seem to be more conversion oriented on Facebook as users easily diverted to your product page and place their order right away.

With all these easy and on-the-go advertising options on Facebook it is leading as a major platform for small businesses with a zeal to promote their services/products and dream of the business expansion.

How Are Tablets Changing The Way We Search The Web

Touchscreens are replacing keyboards and giving a whole new search experience. Tablets enable a full, interactive experience that does not only include text, but speech and interactions which makes it different. Search on tablets will incorporate what you do with your tablets touchscreen and also front and back cameras and microphones. Tablets can know enough about your activities to understand you better which will help it to give you better answers for your searches. Search becomes a unified experience on a tablet unlike mobile phones and computers and laptops. The future of search is the dynamic interaction among all of your senses. The techniques of search optimization marketing in India has also changed because of these devices.

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Many people believe that in the coming future tablets will replace pc’s and laptops as the primary device for personal computing purposes of individuals. It is not impossible as more and more people use tablets for day to day tasks as it is handy yet powerful. Apple is currently dominating the tablet scene as it alone sold 9.25 million I pads last year. Apple is the biggest contributor to this change of preference of people to which has shifted from pcs and laptops to appealing tablets.

In a world where tablets are going to overshadow pcs keyboards will act as recipient to gestures and also clicks, cameras will create a virtual world mixed with physical world. Voice commands will tell our tablets what to do, what we want and our tablets will carry out the actions. This will change the way we perceive the world and will make life simpler for us. Making a search on Google would be so more interesting and easy to do. Just imagine if you search something on Google and through advancement in technology and virtual reality it changes the way we search.

Rise of Social Media in E-Commerce

Introduction of E-Commerce

By Internet commerce, we mean the use of the global Internet for purchase and sale of goods, services, including service and support after sale.

Internet commerce brings some new technology and new capabilities to business, but the fundamental business problems are those that merchants have faced for hundred – even thousands – of years that is you must have something to sell, make it known to potential buyers, accept payment deliver the goods or services, and provide appropriate service after the sale. E-commerce is changing, more devices are being used to access the Internet, and people are accessing more platforms to help guide their purchase decisions.

Role of Social Media:

Social Commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services. Today, the area of social commerce has been expanded to include the range of social media tools and content used in the context of e-commerce, especially in the fashion industry. Examples of social commerce include customer ratings and reviews, user recommendations and referrals, social shopping tools (sharing the act of shopping online), forums and communities, social media optimization, social applications and social advertising.

Social-Media-Impact-on-eCommerce-Stores

Some exciting stats related to E-Commerce:

  • Fifteen percent of students older than 13 with access to tablets have shopped on their devices while in school.
  • Seventy-one percent of social media users are more likely to purchase from brands they follow online.
  • Ninety-five percent of tablet shoppers who make a purchase with their devices do so at home.
  • Mobile commerce sales reached $4.7 billion in the second quarter of 2013, up 24% year-over-year.
  • U.S. e-commerce sales in 2012 accounted for 5.2 percent of total sales.
  • Tablet shoppers spend 54 percent more per online order than those on smartphones.
  • Fifty-nine percent of households with annual incomes of $200,000 or more have purchased products on their mobile devices while in-store.
  • Online comparison shopping sites attract 72 million monthly visitors.
  • In U.S. 58% of department store Websites are optimized for mobile devices.
  • In U.S 52% of consumers buy brands directly online

Prediction related to Social Media in E-Commerce

 Looking at the present influence of Social Media on E-Commerce industry following prediction for 2015 has been derived.

  • More M-Commerce than E-Commerce
  • 50% of web sales to occur via Social Media
  • Facebook to take 6.1% of E-Commerce Market
  • More than half of all web commerce will be directed by social media influence
  • China to be World’s largest E-Commerce market
  • Mobile commerce transactions will reach $3.2 trillion up from $1.5 trillion in 2013

FACEBOOK PREDICTS WHEN YOU ARE GOING TO CHANGE YOUR RELATIONSHIP STATUS

Facebook released new findings on Valentine’s Day that tells when two people are about to change their relationship status to “in a relationship.” In about 3 months or roughly 100 days before a couple updates their status to make their relationship official on Facebook, Facebook monitors a steady increase in the number of posts posted on each other’s Facebook timeline.

It turns out that if two people have been” Facebook official” for more than three or more months, they are likely in it for the long haul. Initially Facebook only looked at couples who declared a specific anniversary date and not only those who changed their relationship status between April11, 2010 and Oct 21, 2013 and remained “single” 100 days before and “in a relationship” 100 days after that date.

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Facebook looked at words expressing positive emotions – such as “love” , “nice” and “happy” – compared to ones with negative emotions (“hate” , “hurt” and “bad”) to predict the status of two people. The study focused exclusively on relationships that have lasted at least three months and whose members are at least 23 years old. The study excluded those people who had their status as “married”. Here is a graph showing the probability of a relationship surviving to certain duration for relationships lasting three months or longer.

The study also looked at people who broke up, and they found out that relationships are most likely to end in summers as compared to winter and other seasons. Reason behind that may be the academic calendar year, which draws people away from current lovers and to other lovers or flings. All this study leads to predicting the relationship status of two people which if you look at it is just common sense but needs a lot of hard work.

Now Find Out: How to Use Social Media for Trend Research?

Facebook Video Ads – Are You Ready!

facebook video ads

Facebook shareholders have everything to be cheerful about the new Facebook video ads. Stanley Morgan says Facebook might start getting $1 billion in 2014 alone, and they are yet to roll out! However unhappy the Facebook users might be of having advertisements inserted in their news feed!

This amount if 1% of all television advertisements spending in the USA. By 2020, the company is expected to earn $6.5 billion, according to Morgan Stanley.

Analysts  Scott Devitt, Jordan Monahan and John Egbert has composed this report basing on sources like Bloomberg, the financial times and others. In accordance with other Facebook users, experts and reviewers, the researchers also confirm that the Facebook video ads will be rolled out later this year. They further predicted that the feature is to remain exclusive to USA till most of 2014.

Europe should come under it by late 2014 while Asia and rest of the world to get it by 2015 and 2016 respectively.

The company will not force the video on the users however as there will be options to scroll past it. The ads will open with sound muted as default option and when the sound is turned on, the ad will replay from the beginning. The length is predicted to be of 15 seconds. The cost, however, is maintained low and the advertising companies will need to pay $20 or so on CPM basis.

Facebook Advertising has shown incredible growth in recent years in the ad revenues. In Q2, 2013 Facebook reported a $1.6 billion as total revenue, up from $1 billion of Q2, 2012. That is a 60% increment. Facebook shares has also climbed a lot and a 45% growth has been reported since the Q2 score sheet was out.

Facebook is not alone in this race to win the video ad revenue incurring. Popular video sharing site, YouTube, is expected to win $4 billion from the ads they display. This figure is to reach $20 billion in 2020 which is three times of that of Facebook in 2020. It would also be 17% of total TV advertisement spending in the USA in that year.

Stats Wrangling IV: Referrers and Clicks

The WordPress.com Blog

This summer, we provided a bird’s-eye view of your Stats panel and have taken tours of various modules (Days, Weeks, and Months and Top Posts and Pagesthat offer data about your site’s visitors and your most popular content.

Today, let’s take a look at two more sections: your Referrers, which tell you where your visitors come from, and your Clicks, which tell you where your visitors go.

Why thank you, internet, for referring others to me!

Just how do people find your blog? On your Stats page, look for your Referrers section. Here, you can access your referrers for the current day and yesterday. These lists display other blogs, websites, and search engines that link to your blog. (A view is counted as a referrer when a visitor on another site clicks a link there and lands somewhere on your blog.)

Many of you will…

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