Five Signs You Should Invest More in Social Media

top digital agencies in India

With the rise in competition, many businesses have started using social media to drive more traffic to their site and increase their search engine ranking. However, there are still so many people lagging behind and not using social media to their benefit. Several top digital agencies in India focus more on social media as it is the best way to reap great results for a business.

Undeniably social media has become more pervasive, therefore it is no longer a question whether a business should start with social media or not.

According to various top digital agencies in India, every business should invest more in social media now

Having said that, let’s dig into some signs which show that your business should start investing more in social media and how can you improve the flaws you have been making.

  1. Facebook Is the Only Platform You Use

Facebook is not the only social platform to achieve a social following. There are several other smart and fast networks such as Twitter, YouTube, Instagram, Pinterest and more, which are very beneficial for your business. Different social platforms have their own different advantages and benefits.

There is so much more to social media than just Facebook, so change your mentality that only Facebook can get you noticed by people. Albeit, Facebook is a very vital platform, but there are others which can also offer you several advantages.

  1. You Don’t Know About a Pinterest Pin

If you haven’t heard about it, then start investing some time in exploring different social media sites and get started on them. Discover new features and tools that social platforms have to offer for your businesses advantage and can enhance the visibility of your brand.

  1. Less Engagement from The Customers

If your posts receive no likes or your tweets never get retweeted, then there is something very wrong with the way you have been using social media. Make sure that your content reaches the targeted audience and is of utmost relevance to them.

  1. When You Post Less

Posting once in a week on social media is of no help. When you really want your business to be visible to a large number of people, then you should certainly stay up-to-the-minute with every social media network. The more you will update on your social media accounts, the more users will be able to view your products and services.

  1. When Social Media Terms Baffle You

If you don’t understand the word “Hashtag” then you surely need to research more and get going with social media networking sites.  Get familiar with the latest social media terminologies and use them to your best advantage.

Though so many businesses have started using social media yet they don’t completely understand the meaning of it. So, to use social media networks to your best advantage, you first need to analyze what you lack in and then start improving your flaws. Contact the top digital agencies in India to understand social media in a better way.


The Power of Contextual Advertising

Contextual Advertising

Considering the fact that every business has a different set of goals to achieve, there are several ways of promoting a business. The best advertising agency in Delhi tends to understand the nature of a business and then form strategies and find ways to promote it in the best manner possible.

Contextual advertising is said to be one of the vital ways used in promoting business.

What is contextual advertising?

Contextual advertising is one of the ways used by businesses to promote its products and services. It’s a form of web promotion which displays on a banner or ad on a website. Contextual advertising targets a set of people as the advertising is based on the keywords of the page the users are visiting. For instance, if a user visits furniture related website, he will see only furniture based content and advertisements available on the page. Search engine advertising are similar to contextual advertising as the ads that appear in the results are based on the keywords searched by users.

How does it work?

Contextual advertising system examines the keywords on the website and based on that it appears on the website as pop-up ads and display ads. These ads are relevant to the users as it is related to the content that users of the website are looking for.

Role of a best advertising agency in Delhi

The role is to understand the process of contextual advertising and utilizing to their best advantage. It should be done in order to influence the online marketing strategy. In fact, a web promotion has three facets:

Creation: how should the advertisement look?

Media planning: where should advertisement run?

Media buying: How should be advertisements paid?

Impact of Contextual Advertising

Contextual advertising has been immensely increased earnings for the business. As these ads are most likely clicked, thus incurring profit and increasing revenue for it.

The best advertising agency in Delhi focuses on the use of contextual advertising to promote business in a better way.

4 Areas You Must Focus In Digital Marketing in India

Technology has introduced many things to us. However, it has also transformed many things, for instance digital marketing. There was a time when advertising on TV was the primary goal of all the companies many were unable to promote their products or services due to the higher cost. Digital marketing has already played an essential role in the last few years and the chances of its growth are even more, but we must not forget that more opportunity will always bring more challenges.

Digital Marketing Companies in India are focusing on the below mentioned areas to perform better.

Redefine research and strategies:

As the competition is growing day by day the traditional ways of working will not help you any longer. You will not gain anything by attracting audiences in bunches, instead, you must attract customer by targeting the most relevant audience.

Digital Marketing

Content will play a broader role:

Content marketing is going to play a much bigger role in the near future. You can retain customer by creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. Good content marketing will make a customer to stop, read, think and behave differently. You must feel the difference between content marketing and the other useless informational garbage.

Video marketing is also essential:

Video marketing will be a key means to satisfy information and entertainment needs, may be a small business who doesn’t include this source of marketing in there to do list will be in jeopardy. Even this will also help in enhancing your social media marketing as well through eye catchy videos.

Social media will grow even larger:

We all know how social media has grown drastically in last one decade. Facebook, Twitter, and LinkedIn are playing major role in digital marketing and this is not going to end soon. You can reach your target audience within time. In fact, author and social media writer Mark Schaefer estimates that by 2020, data will increase 600%, 75 % of which will be created by customers, not businesses. Cisco estimates that India alone will be double its internet user base by 2018, with an expected 526 million connected people. Eventually, we can say that social media would be the best platform to chase your customer.

In conclusion, we can say that digital marketing in India has a bright future, all business owners and entrepreneurs must focus on this new aspect of marketing.

Some Benefits of Digital Marketing for Businesses

In the recent years, I feel that internet marketing has gained prominence and become absolutely essential for businesses. Being in the field of digital marketing I’ve realized that internet marketing influences the way consumers make purchasing decisions. Studies suggest that growing numbers of consumers use social media and research on mobile internet to carry out initial price and product research before working out a final decision. Furthermore, internet marketing empowers you to build long lasting relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.

Digital Marketing Solution


By availing the facilities provided by the digital marketing agency, you can overcome barriers of distance, you can market anywhere in the country or the world. It enables you to sell your goods in any part of the country without setting up local outlets, widening your target market simultaneously. Moreover, internet marketing would never let you reach go down; it will help you to make a name for yourself.


Internet marketing empowers you to be prepared for business around the clock without worrying about store opening hours or overtime payments to staff. This is what I like most about internet marketing, you can manage your marketing strategies from anywhere anytime around the globe. In addition, it is a win-win situation for you as well as for your customers as offering your products on the internet is convenient for both.


Where there is marketing there is trust and relationships. The internet provides an opportunity for building relationships with customers and firming up customer retention levels. By carefully tracking the web pages and product information that prospects visit regularly, you can make targeted offers that reflect their interests. When a customer purchases a product from your online store, you can take a step in the right direction by sending a follow-up email to confirm the transaction and expressing your gratitude towards the customer.