Why and How Your Facebook campaign might fail?

Facebook has emerged as a leading choice for brands and companies as an online advertising medium. However, there are many reasons why and how a Facebook ad campaign might fail. In this article, we have discussed those problems and the remedies.

Facebook audienceFacebook recently crossed 1 billion registered user marks and obviously is the biggest social networking portal in the world. Due to this wide user base, brands have started to treat this as a golden opportunity to advertise their products and are spending considerable amount of time, money and energy to design and implement ad campaigns which are designed especially for Facebook. Not each one of those campaigns is being a success. If you are one of the Facebook advertising agencies which have designed and launched especial ads for Facebook and yet failed to reach the anticipated result, we are hereby going to describe why you failed and how you can possibly fix your mistakes.

Facebook gives a really small area to the advertisers to cram their total message into. With only 90 characters allowed, they must deliver the unique selling proposition (USP) across and insert a call to action within only 90 characters. But, people, while delivering the USP often forgets to introduce a call to action, and lives under the misunderstanding that viewer will click on the ad to get more information about it. This is not always true. Thus, never forget to insert a clear call to action while creating a Facebook ad.

Facebook Killer Ads

Facebook wants the ads to be targeted very properly and thus they give many options while the ad is being created. Choosing a wrong option here can make the ad to be displayed to very different viewers than originally intended. There are options of a marketplace ad versus a premium ad. Please remember, marketplace ads are the budget Facebook ads and yet reach out to maximum number of people. If you are looking to get more likes for your business, this is the ad type to be used. However, if you are looking to sell a product or service you should opt for premium ads. If you are really unsure about which type of ads you need, forget not to use the excellent tutorials which Facebook offers.

Lastly, today when every business can reach out to almost every potential customer, thanks to the internet, there is the need to offer something extra. When shopping online, people always look for discounts or free products. If you cannot include a discount or freebie with your offer, there is a high possibility that your ads will be ignored and the viewer will prefer the ad by your competitor.  You can offer exclusive add-on products to those who click on your ads.

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